Words That Work: It's Not What You Say, It's What People Hear

9781401309299

Regular price $21.49
Frank Luntz shares his wisdom on how the words we choose can change the course of business, politics, and life in this country. He examines how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Nobody's better to explain how choosing the right words is essential: his knowledge of words has helped more than two dozen Fortune 500 companies grow. If you ever wanted to learn how to talk your way into a raise, this book's for you.
Author(s) Frank I Luntz
Format Softcover
No. of Pages 0
Publication Year 2014
Publisher Name That's Life! Communications
Shipping Dimensions 0 x 0 x 0 cm
Shipping Weight (kg) 0.0